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MICRO ENVIRONMENTAL FACTORS

According to Berman et al. (2011, p.1130), PESTLE Analysis is an essential management tool to assess the macro environmental factors. It is generally driven for projects and various businesses. For this case study, we are going to conduct the pest analysis regarding tourism of China. During this study some pestle factors regarding tourism of China comes out which are described below.Political Factors:According to Tang et al. (2012, p. 35), China is nominally Marxist-Leninist Single Party state. Citizens, Republic of China governed by Communist Party of China. Both formal and informal rules impact this country a lot which must be abide by. But China has a strong government and limited individual rights. Development of e-commerce is focused now days in China. This country has pursued a new balance to how much state plans and manages the national economy. Tariffs are high but it is decreasing day by day. The political environment is stable now, so as for tourism reason China is became a mesmerizing tourist spot.Economic Factors:Li and Zhou, (2010, p. 1750) commented that, n 1978, China initiated the Open Door Policy which brought China to being an Open Free Market Economy in just two decades. Gross Domestic Products (GDP), inflation are the key factors in economy of China. GDP growth is 9.5 percent for 2014 of this nation. For fastest economy poverty line decreased to 10 percent which is a huge advantage for any nation. Tax rate for foreign investments is only 30 percent and 3 percent is the local rate for production business. The current total account balance of China as per 2009 is $296.2 Billion. Not only are these factors, the addition advantage factors of China is one of the cheapest labor cost in the whole world. As per 2014, the industrial growth rate is 7.3 %.Social Factors:China is the most populated country in this world. As per 2015 the population was 1.374 Billion. More than 250 million peoples live in around 15 cities. The percentage of male and female is 51.27 percent and 48.73 percent respectively. One major advantage of China is literacy. 92.08 percent peoples are literate in this nation. Religion variety is not seems a lot in this country as some neighbor countries. 50 percent Buddhists, 30 percent Taoism, 1.5 to 2 percent Muslims, 3 to 4 percent Christian and the other Chinese folk religions are there in China. Overall, China leads a social and educated life and keeps their tradition widely with respect.Technological Factors: China is renowned by their vast technological industry. Lepp and Gibson, (2011, p. 620) stated that the Telecommunication System of China is the largest and secured in the technological world. China Telecom serves 55 million customers alone. Not only these issues, as per survey in 2011 the reports clearly announce that 500 million users use the internet in China. Chinese people often shop online, which is a really a huge advantages in this generation. Taobao is the largest local e-commerce website of China, which serves and offers the citizens of a market with the four walls. The important hot cake topic is that the technology is becoming cheaper in China as well as the production will increase.Legal Issues:There are some legal issues regarding travels and tourism in China. Photography is not allowed in those places where it is mentioned not to take. Be patient and calm during taking photography. Do not force others to take photos relevant to you. Jumping the line is not acceptable and you have to respect the order in public. If you are in a show, you have to respect the performers and if you didn’t like it, please leave calmly and not in the list which is a good sign of a normal human being is to keep the city clean.Environmental Factors:The all over situations of the environment is average in China. Although China is a mountainous country and World’s two highest Himalayan peaks lies very close to China’s border. One is Mount Everest and the other is K2. China also listed them as second largest country by land area of the world covering about 9,572,900 square kilometers (if exclude Taiwan and islands in south china sea) but there is lack of water supply. This doesn’t mean that china have less water but it means that china have shortage of clean drinkable water. Climate varies from region to region. Actually it can be seems between North China and East China. Due to a mountainous region, natural disaster like earthquake, acid rain being main reason that hinder tourism in China.

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