AFilm and TV is a great form of advertising to present your product to the vast Chinese population in a soft unconscious way

The value of all the coverage achieved from this activity is estimated at NZD $169 million

 

A tourism marketing campaign in China which used social media and celebrity to boost New Zealand’s tourism industry in a country which has almost two third of the population in the world was the final two episodes of season two of a famous TV show, called ‘’Dad ,where are we going?’’The Chinese reality show were filmed in New Zealand and more than 400 million viewer across china viewed season two of around 217 minutes of celebrities traveling around New Zealand.The show follows five celebrity fathers and their kids (aged from 3 - 8) on an adventure to enigmatic jurney where they accept challengesTourism

 

New Zealand Chief Executive Kevin Bowler says the magnitude of the potential impact for the New Zealand tourism industry is hard to comprehend. "This was an unmissable opportunity for us. "Think of it like having five celebrity figures all in New Zealand at the same time, making a TV show about their travels. That's how popular these Dads are and this show is, in China. "The value of all the revenue attained from this activity is estimated at NZD $169 million, were we to buy that same level of advertising - more than the entire year's budget for Tourism New Zealand."Since the episodes exposed a marketing campaign has gone live in China promoting New Zealand as a holiday destination, featuring some of the experiences and regions visited by the celebrities (tourismnewzealand.com2014)